I saw a super-shortened version of the above commercial today. Here's how it went:
Man enters kitchen, sees sandwich on plate. Man slices off pieces and eats them. Cut to shot of Oscar Mayer Deli Fresh Shaved Ham Slices and voice-over about how great they taste. Cut back to man, now standing next to a woman who is holding the sandwich on the plate. "I love you," he says. She nods.
the abbreviated commercial leads me to believe that the sandwich was waiting for him all along, thus the "I love you" comes from a place of pure joy, due to the delicious sandwich she's presenting him! It's the perfect couple, albeit pretty awkward in their social dealings and meal-time rituals!
But things change when you add that moment where he establishes that the sandwich belongs to the woman ("you gonna eat all that?") in the longer version. As it turns out, he's nothing but a sneaky little fuck who thinks his girlfriend won't notice that he took several bites from her sandwich. You don't do that. You don't do that to someone's sandwich.
He even swapped out the original plate for a smaller one. If she was indeed stupid enough for this to work, the commercial would have ended something like this:
Woman walks in. Looks at significantly smaller sandwich on significantly smaller plate. Woman freaks the fuck out: "Honey, our kitchen is shrinking! Our kitchen is shrinking!" Man enters and tries to mask his chuckles, as woman shakes in fear uncontrollably.
Oscar Mayer Deli Fresh: she'll never know!