Wednesday, March 31, 2010

Stark Expo 2010

I love this type of viral campaign: setting up elements from a film as if they actually existed out here in the real world.
Check out the Stark Expo 2010 website, prepped for the release of Iron Man 2. I was pretty pumped to see John Slatterly (a.k.a. Roger Sterling from Mad Men) as Howard Stark (Tony's dad) in a faux-vintage promo. Your viral methods are working on me, Marvel Entertainment!

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