Tuesday, April 28, 2009

James Jarvis - "Onwards"

Onwards from AKQA on Vimeo.

I've got to hand it to Nike for letting James Jarvis do his thing.  The future of promotional art looks a little brighter today.

I reccomend watching it in full screen.

In Jarvis' own words:

The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.

Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.

(Thanks PSFK for the quote)

1 comment:

  1. um, that was awesome. Are you saying that this kind of work appeals to you more than Bratz? Fuckin' snob.